CES 2022: CTA sounds off on Covid protocols, show size and biggest trends
CES 2022: CTA sounds off on Covid protocols, show size and biggest trends
A year after going all digital, a somewhat smaller CES is returning to Las Vegas, and companies and attendees are preparing to render both in person and online. But what kind of CES should we await? Volition in that location truly be big announcements at the testify this year? And most importantly, how will attendees be kept safe?
Tom's Guide recently spoke to Jean Foster, the senior vice president of marketing and communications for the Consumer Engineering science Association, the arrangement that runs CES. And we got her thoughts on CES 2022, from attendance and trends to Covid protocols.
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CES 2022: Covid protocols
In August, the CTA announced that every CES registrant would have to testify proof of vaccination to attend the prove. "We wanted to go out with that early considering science shows the vaccines prevent the spread of disease," said Foster. "We wanted to go out early to give people time to plan."
U.S.-based attendees will have to use the Clear app to show proof of vaccination, while overseas visitors will use an as-notwithstanding-named tertiary-party app. CTA also announced that CES would accept proof of antibodies for those who had Covid, only not received the vaccine. However, Foster said that because there isn't a recognized standard, they were withal working on implementing that.
Within the show itself, all attendees will be required to wear masks, as per local guidelines. While social distancing is a bit of a nonstarter at 1 of the largest tradeshows in the world, Foster said they were working to ease crowding somewhat.
"We're widening aisles, creating more infinite betwixt exhibits to attempt and alleviate those loftier-traffic asphyxiate points, and working with exhibitors to give them guidance on how to lay out their booths themselves, so they can manage traffic flows inside their booths," said Foster. "One of the benefits we take is that because the show is over multiple locations in Las Vegas, we use a lot of outdoor space besides.
"Our goal is to be very transparent," she added. "The expert news is, there's lots of adept models for us to follow. If you look at the NFL, the [Las Vegas] Raiders were the first group to get out and require vaccine, and mandates and they've got protocols in place.
CES 2022: How big will it exist?
Foster said that while she didn't await CES to hit the same highs in terms of attendance as previous years — the record was 170,000 — she was optimistic, noting that, as of late September, there were roughly ane,100 companies signed up to nourish. That's a quarter of the total number of exhibitors at the 2020 prove. In fact, the total number of exhibitors in Eureka Park alone in 2020 was roughly 1,000.
For those who attend virtually, Foster says that CES plans to do things a scrap differently than concluding year, from cutting session length down to knowing where to place cameras. When you talk to a digital audience, you lot have to talk to them directly," she said. "You tin't have a photographic camera at the back of the room."
In addition, the anchor desk will return, to better assist virtual attendees figure out what to watch.
CES 2022: Trends to lookout
Amidst the trends at this year's evidence, Foster says that the automotive category volition continue to grow. "This is going to be the biggest footprint we're going to have," Foster said, noting that the car showcase will be moved to the new West Hall of the Las Vegas Convention Middle, which has nearly 600,000 square feet of space. "GM is going to exist there — [CEO] Mary Barra chose CES 2021, the digital version, to make that massive announcement near their electric vehicle line."
In addition, Foster was jazzed about Space Tech, a new category for this year's show. "We have a company coming in chosen Sierra Nevada and they're bringing a space airplane." That airplane in question, the Dream Chaser, is scheduled to start cargo missions to the International Space Station in 2022.
Foster said that there had already been more than 1,800 applications for CES innovation awards — a crash-land over previous years — which she attributes to companies trying to solve Covid-related issues. "We're starting to see technologies for the home, technologies for travel, healthcare, impacted by the pandemic," Foster added.
Aside from companies that are usually at CES, Foster says that the biggest surprises are likely to come from companies that aren't known for tech.
"Three years agone, John Deere decided to participate in CES for the get-go time, and that was role of them repositioning themselves as a information and AI company," Foster said.
"Every company is a tech company now," she added. "Think about Delta, think near John Deere. GM choosing to make their biggest strategic declaration. They're resetting their strategy, and the way they know to practice that is at CES."
Source: https://www.tomsguide.com/features/ces-2022-preview-interview
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